AIDA
Tokyo, Japan
Art Direction / Package Design / Strategy
AIDA, a lifestyle brand based in Tokyo, creates hand-crafted, nautral bath salts. Designed for a luxury expereince, AIDA caters to customers in the wellness and hotel space. AIDA, Meaning "space" is a concept is built around fully immersing oneself in empty space. During a busy life, defining moments of clam and relaxation with no expectations.