Core Pilates NYC
New York, NY
Visual Identity / Art Direction / Website Design / Strategy
Located just north of Union Square, Core Pilates NYC is an established studio known for both its pilates sessions and its teacher training programs. The identity design focuses on friendly and casual environment the studio offers and personalites of the talented and dedicated staff. Soft but energetic colors were injected to compliment the natural tones of the airy sun-lit studio. In addition, the logo was updated to better match the the new identity while staying familiar to the original.