Magnetic Me
New York, NY
Art Direction / Website Design / Strategy / Illustration

Magnetic Me is an infant apparel brand with a unique approach focusing on the comfort of both the baby and parent. This is accomplished by substituting magnetic snaps for cumbersome buttons or snaps. For Magnetic Me, we designed their e-commerce platform consisting of over 200 SKUs. We designed a visual system of icons, diagrams explaining the various design benefits and care instructions.
Additionally, we created banner ads and communications for use throughout the website. These could be leveraged for various social media engagements.

Product photography was previously a pain-point for the brand. The limitations of a tight calendar and complex sampleing process often made photography difficult to attain. We designed a strategy for producing on-time, elevated product photography in a cost-effective and low stress manner. Offering a much improved sales experience.