parfait x parfait
Tokyo, Japan
Concept Development / Visual Identity / Art Direction / Package Design / E-Com Design

The brand “parfait x parfait” is a craft parfait box set sold online and in cafes in Tokyo, Japan. These parfaits are made with organic, fresh and natural ingredients and topped with a custom gin, and a custom sake gelée. These can be best enjoyed in the evening after dinner or with your favorite glass of wine or whiskey. The hero of the visual identity is the modern, playful pattern, based upon the high quality ingredients used in each parfait. The four spoons of the logo represent both the contrasting layers of the parfait, and gifting concept in which each customer can gift a box to a friend: one becomes two, then four.